When one of the most famous fashion editors of magazines Allison Walsh exclaimed "This is not my age ", everything was conditioned literally by the fact that "at some point I did not see anyone who looked like me in the media". It became notable that people over 40 and 50 years can be just as cool as everyone else. There is absolutely no logic that they simply "disappear from the radar" after they have reached those years.

It is natural and understandable, that the vast majority of women want to looking good regardless of their age. They perfectly understand that Time is a category beyond which we do not have power. They just want to look strong, healthy and modern. That's why the style, created as a result of the confidence, from the naturally obtained life experience, helps each womans of them when "she refuses to be invisible".

Today, the social media provide for all, voice and platform. There are already enough authors with youthful audacity and accumulated wisdom, that who have witnessed their lives without tablets and smartphones. The positions of such authors allow their followers, to find their own icons of "style " as opposed to professional models in the glossy magazines. Today many of the important for the fashion and famous public figures have realized the fact, that they cannot ignore the natural charm of women at every moment of their lives. For joy, today's realism is back in public relations and it is supported by an understanding of more and more people that no one deserves to be "invisible". Therefore, composing each collection, we invariably rely on the charm, courage, style and charm of women who do not wish to remain "invisible".

Coco Chanel : “after 40 nobody is young, but one can be irresistible at any age”.

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